Digital Marketing

Unlike other marketing programs, CSP's Digital Marketing program has a practical emphasis with real-world learnings using the tools you'll likely use in your career after graduation.

Developed with industry-leading learning from HubSpot, this program adds professional certifications and resume-worth projects to its curriculum.

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Program Highlights

$141,490 Median Salary

Marketing Managers are some of the highest earners in today's economy and the industry offers competitive starting salaries as well.

10% Job Growth Over Next 10 Years

Digital marketing is a growing field with healthy job growth projected into the future. 

Hybrid Learning Options

You'll learn the tools that current professionals use with a mix of online courses to bring you the best from around the country.

Learn With The Tools Professionals Use

You won't just hear lectures and see things on a PowerPoint. Our Digital Marketing program includes practical, real-world experience in some of the industry's leading tools.

What does a digital marketer do?

Digital marketing is more of a science today than it's ever been before. The top professionals in this field use data, automation, and a lot of testing to take good ideas and make them great. You'll learn how to buy ad space, run tests, and measure conversion through a live funnel. 

Degree Overview

We consulted with multiple Fortune 500 companies and successful startups to identify the key areas in which existing marketing curricula failed to prepare students for the realities of marketing roles in the modern workforce. We identified the following as vital skills for entry-level marketing coordinators and managers that said individuals typically lack upon completing an undergraduate marketing program.

  • Search-Engine Optimization and Marketing
  • Analytics
  • Social Media Strategy
  • Automated Email Marketing

This Digital Marketing program focuses on these topics, in addition to viral growth techniques, influencer marketing, data mining, and lead generation. It is supplemented by courses in programming, which have been included to address a need for marketers to be able to scrape data and perform more complex marketing campaigns.

Professional Certifications Are Built-In

This program includes real-world professional certifications from HubSpot and Google as part of the curriculum.

  • Google Ads Certification
  • HubSpot Email and Content Marketing
  • Search Engine Optimization
  • Social Media Strategy

A Program Built by Experts

This program was developed with experts in branding, lead acquisition, and the foundational pieces of the internet. This program was designed to give graduates a practical portfolio and the skills to start right away. 

Mala Chandra

Mala Chandra developed multiple core Java technologies and was named one of the 25 most influential women in the development of the internet. She has developed courses in gamification, social media, and other subjects for the University of Washington.

Rachel Giuliani

Rachel is an expert in email marketing and brand identity. She has built marketing pipelines for numerous successful companies, including Simple, ClassDojo, Seed, and more.

Payam Safa

Payam is the President & CEO at Obi, a leading aggregator of rideshare services. He helped to give feedback on the creation of this program and continues to consult as a member of the curriculum committee. 

Career Outlook

"Overall employment of advertising, promotions, and marketing managers is projected to grow 10% from 2020 to 2030, faster than the average for all occupations."

—U.S. Bureau of Labor Statistics

Job Titles

  • Marketing Manager
  • Social Media Manager
  • Marketing Analyst
  • Brand Manager
  • Sales Manager

Top Skills

  • Marketing Analytics
  • Marketing Strategy
  • Project Management
  • Global Marketing
  • Brand Management

Frequently Asked Questions

Do I really need a degree to work in digital marketing?

No, but you may need one to get hired, and having a degree in Digital Marketing provides a massive advantage in earning potential and salary. People with a bachelor’s degree also have a 50% lower rate of unemployment, and on average they make an additional $630,000 to $900,000 over their lifetime, even more in high-growth fields like this one.

What certifications will I get?

To craft a resume that really wows employers, you’re going to want some of the certifications included in our Digital Marketing program. We’ll get you certifications from marketing giants Google and Hubspot in social media marketing, email marketing, search engine optimization, digital marketing analytics, and viral & organic growth.

Was this program really created with corporate partners?

Yes! The only way to make sure our program gives you the skills you need to get hired and teaches you to work through real-world problems that actually matter is to partner with the people out there who are actually doing it. Our collaboration with Fortune 500 companies and subject matter experts means that their multi-billion-dollar expertise is reflected in everything you’ll study here.

What will my career look like?

Digital marketing is huge, so you’ll have tons of options, but most students discover which piece of the puzzle they have a passion for by their 2nd or 3rd year. If you love being at the forefront of new trends, it may be social media. If you want to influence what people see when they look things up, you may point to search engine optimization. As a digital marketing grad, the high-paying possibilities available to you across industries are essentially endless.

What is a flipped classroom?

A flipped classroom is one where the focus is not on lectures, but on discussion, projects, and problem-solving. Students in flipped classrooms get the chance for more instructor feedback, and as a result have been found to learn much, much faster.

How do I know if I’m interested in this major?

If you enjoy problem solving, if you want to work with people to build brands, if you are looking for a degree that opens a ton of doors to different high-growth careers, if you have a knack for creativity , and if you’re looking for a way to take part in bringing about a better future, you should consider this major.

Who will be in my class?

This major is part of an exclusive partnership between CSP and Rize Education, which means you’ll be learning with students from your campus, as well as students from a selective consortium of schools across the country. The goal is to help you begin building a national network of people in your industry before you’ve even graduated.

Can Digital Marketing grads only work as marketers?

Nope! Although entering the world of marketing is the most obvious (and a great!) option, digital marketing grads have plenty of other opportunities in business, not to mention a skill set that will be invaluable if they ever decide to start their own company.

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